Brand Finance specialists recently released their updated ranking of brand market values as of early 2024. The report also highlights the fastest-growing global companies, based on capitalization growth.
For the second consecutive year, Apple retains its position as the world’s most valuable brand, now worth $574.5 billion—an 11% increase compared to the previous year. Microsoft follows with a valuation of $461.1 billion (+35%), while Google ranks third at $413 billion (+24%). Amazon secures fourth place with $356.4 billion (+15%), and Walmart rounds out the top five, reaching $137.2 billion (+42%).
Fastest-Growing Brands
TikTok has been identified as the fastest-growing global brand, achieving an impressive 79% growth over the last four years. Other brands leading in rapid growth include the U.S.-based DraftKings and FanDuel, as well as semiconductor giants NVIDIA and AMD, which complete the top five.
Trends Shaping the Market
David Haigh, founder and CEO of Brand Finance, commented: “Our analysis shows that tech companies do not have a monopoly on sustainable brand growth. It also confirms another global trend: Chinese brands like TikTok and BYD are leading the way, challenging established brand leaders.”
The report underscores the dynamic evolution of the global brand landscape, driven by both technological advancements and emerging market leaders, concludes NIXSOLUTIONS. We’ll keep you updated as new insights and integrations emerge.