Meizu Technology is strategically winding down its smartphone business, taking cues from LG, once a smartphone giant and now under the ownership of Chinese automaker Geely. Geely has expressed a strong belief in the future of artificial intelligence (AI) and plans to invest heavily in this domain.
FlymeOS Evolution: A Pivot Towards AI Terminal Devices
The FlymeOS interface development team, as revealed on Weibo, will embark on the development of new AI terminal devices after a restructuring process. These devices will be built on globally recognized AI models, including Open AI, signifying Meizu’s commitment to staying at the forefront of AI technology.
Meizu’s Vision: Extended Smartphone Lifecycle and AI-Centric OS
Shen Ju, Chairman and CEO of Xingji Meizu Group, observes a shift in user behavior, with smartphone life cycles now extending to an average of four years. Recognizing the plateau in performance and features among competitors, Meizu opts not to release Meizu 21 Pro, Meizu 22, and Meizu 23, focusing instead on the development of an AI-centric mobile OS set to launch by the end of 2024, notes NIX Solutions.
While Meizu has withdrawn from the international smartphone arena years ago, the company pledges continued support for existing devices and maintains offline stores in China.