Capitalization is not the only way to quantify a company’s success in the market; there is also a rating of the most valuable brands in the world, and for the third year in a row, it is headed by Apple. This year, for the first time, the value of its brand exceeded $1 trillion, according to the compilers of this rating from Kantar.
Leading Brands and Their Values
The Alphabet corporation, with its Google brand, holds second place with $753 billion, while Microsoft takes third place with $713 billion. The recent increase in Apple’s capitalization to a record $3.18 trillion allowed the company to win back in the confrontation with Nvidia, which dropped slightly to $2.97 trillion and returned to third place, notes NIX Solutions. The leader by this criterion remains Microsoft with a capitalization of $2.97 trillion.
In Nvidia’s case, its brand value nearly tripled this year to $201.8 billion, landing it sixth place on Kantar’s rankings for the first time and increasing that figure by 178%, stronger than any other member of the top 10 most valuable brands. Now Nvidia is second only to Apple, Google, Microsoft, Amazon ($576.6 billion), and McDonald’s ($221.9 billion) in brand value.
The Kantar BrandZ rating is based on a survey of 4.3 million respondents, with a sample consisting of about 21 thousand brands in 532 categories. This year’s top three are all tech companies headquartered in the United States.
We’ll keep you updated on any changes in these rankings as new data becomes available.