Apple is now facing two more class action lawsuits related to delays in the rollout of Apple Intelligence features. These new filings follow a similar lawsuit from March, and all accuse the company of misleading consumers. According to the claims, Apple advertised the iPhone 16 as having advanced AI features—most notably, an upgraded Siri voice assistant—that the device has yet to receive.
In a class action lawsuit filed by Canadian users, the Vancouver Sun reports that Apple made “false and/or misleading statements” to convince customers to purchase the iPhone 16. The complaint argues that these statements gave consumers the impression that AI features would be immediately available at launch.
Delayed Features and Unmet Expectations
When the iPhone 16 was released in September 2024, Apple Intelligence was not part of the initial offering. Some AI features were gradually introduced in iOS updates rolled out in October and December. However, the “smarter” version of Siri, one of the most anticipated upgrades, is still missing. Its release date has not been disclosed.
As a result, the lawsuits argue that consumers paid an “unlawful premium” for a product that did not include the capabilities advertised at the time of purchase. The filing claims this misrepresentation led users to expect more from the device than what was delivered.
Market Competition and Ongoing Updates
The plaintiffs also allege that Apple misled users in an attempt to gain a competitive edge in the growing AI market, adds NIX Solutions. By the time Apple’s delayed AI features actually become available, they may no longer feel innovative or exclusive. This concern is underscored by the fact that competitors like Samsung have already introduced similar functionalities—such as Google’s screen view feature—on devices like the Galaxy S25 Ultra.
Apple has stated that future AI-enabled phones will be able to “see” user activity on-screen and take actions within apps accordingly. Yet, with no timeline for when these enhancements will roll out, many consumers feel left in the dark. We’ll keep you updated as more integrations become available and Apple provides further clarification.