The European Commission has ruled that Apple’s current App Store rules still do not meet the requirements of the Digital Markets Act (DMA). The company now has 30 days to make necessary adjustments. Failure to comply within the deadline may result in additional fines, which would increase based on the number of days Apple delays compliance.
Previously, Apple mandated that all digital in-app purchases be processed through its proprietary payment system, applying a commission of 15% to 30%. Developers were prohibited from offering or promoting alternative payment options. However, this stance has come under increasing scrutiny. Just last month, Apple was fined €500 million by the European Commission for restricting user access to other payment methods. As highlighted by The Register, a similar policy had already been ruled anti-competitive in the United States in a legal battle involving Epic Games.
Developer Fees and Access Remain Key Issues
In March 2024, Apple attempted to align with the DMA by permitting app distribution through third-party stores. However, it continued to apply fees on external payment transactions. The European Commission found this insufficient. In its view, developers must not incur any cost when redirecting users to external payment systems. The Commission stated: “The cost to developers for redirecting users should be zero.”
Apple’s interpretation of the regulation has also raised concern. The company claims its duty is limited to enabling third-party payment options, not ensuring their technical implementation. The Commission disagrees with this view. Apple was formally informed of the Commission’s findings in April and granted 60 days to comply. With 30 days remaining, the company’s response—or lack thereof—will be closely watched. Apple has not yet commented on the matter, adds NIX Solutions.
Meanwhile, interest among developers in using alternative payment systems is growing. Jonas Martins, CEO of Worldline, a leading European digital solutions and payment services provider, said: “Major players, including Epic Games, Spotify and Patreon, are already considering new options. This will improve the payment experience and increase developer profits.”
As the situation develops, we’ll keep you updated on any further responses from Apple or new regulatory actions from the European Commission.